How do you start Supermetrics in ChatGPT?
You can launch Supermetrics GPT via this link: https://chat.openai.com/g/g-I0MDu3qBq-supermetrics-marketing-ads-data-analytics or open the ChatGPT interface under "Explore GPT's" and type "Supermetrics" in the search window. It will then connect to your Supermetrics account. It should be mentioned that you need to have an active paid Plus plan for both ChatGPT and Supermetrics.
Inputting requests
First of all, you should think carefully about what you actually want AI Supermetrics to show you. For me, the method that worked best was to segment the prompt in this way:
Segment: campaign name (aggregated data)
Metrics: Reach, Amount Spend, Website Purchases, Website Purchases Value, ROAS
Date range: last 30 days
Account: <name of account>
Of course, you can also enter a prompt in a "conversational" style like "show me the data for account XY for the last 30 days and I want to see the metrics Reach, Amount Spend, Website Purchases, Website Purchases Value, ROAS aggregated by campaign. I had a higher error rate in the result using this method however.
What did I test?
Correcting segments/metrics
A great feature is that if I missed the exact name of a segment/metric, the plugin alerted me to this fact, but at the same time automatically looked up the corresponding segment or metric in the ad system specification, in my case it was Facebook.
Calculated metric
In case I needed to calculate a metric that the official Facebook API doesn't include, I defined to the plugin what the mathematical formula was to calculate the value.
Filtering
Filtering by name works fine, but so does filtering by campaign ID, for example. I used the most often in the input "campaign name is/contains XY".
Segmentation
I often further breakdowns of performance type data by platform, state etc. Alternatively, you can break down just as a filter in a "show me the performance of all campaigns for the past month, but only from the state of Canada" way.
Actionable questions
I also really liked working with the tool as a search engine for necessary account actions. I used queries along the lines of "show me the campaign name, which costs more than $200 and has 0 website purchases" or "Is there any campaign in the account that has a ROAS higher than 10 and uses at least 90% of the daily campaign budget?" for a potential campaign budget increase.
After that, it's up to your creativity and the problem you're solving.
Data visualization
Like plugins for Excel or Google Sheets, GPT can visualize data through a pie or bar chart with a simple prompt like "show me the data of website purchases aggregated by campaign in the pie chart".
Save your prompt
After a few reminders, if you get to a report that you need repeatedly, ask for the final prompt, then save it. This will save you time in the future.
Did I have any problems with the plugin?
Failure to remember previous data
I've had repeated instances where a report was generated based on a typed input, which was then edited again, GPT made the change but added metrics to the report without my request that I didn't ask for.
Inaccurate segments
Countless times it happened to me that instead of the segment "Campaign name" the plugin printed values for "Ad Set name", when I pointed this out to the plugin, it only changed the column name. I found it useful to use the expression "aggregated by campaign name" here.
Incomplete report
On one occasion, it happened to me that on a request like "list me all campaigns containing XY in the name" and the necessary statistics for them, the plugin forgot one campaign. When I confronted it with this fact, it completed the data.
Security
A completely legitimate concern is that you will be analyzing important company data through this plugin that you don't want to provide to the AI. If you don't want to train AI with your data, go to Settings -> Data Controls and disable the Chat history & training option.
Will I use this plugin?
For more extensive and complex analyses, I will tend to prefer my preferred version for Google Sheets. For a quick query on a specific number, however, I will gladly use the plugin.
At the same time, it should be mentioned that the GPT agent is also available on your phone. So, in less than 20 seconds I had the data I needed in a meeting and didn't have to go to the ad system interface or create a new report and then click on the metrics and segments I needed to see. In combination with voice dictation, this is a very effective method.
The tool has its bugs, as I describe in my review, but from that perspective I don't want to be so critical of the first version of the tool. I am sure these are bugs that will be fixed in subsequent versions.
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