If you want to save yourself the effort of reporting, you can use the reports mentioned in this article. I have tried a number of options, this selection looks the best for me.
There are a number of reports on the Internet that require registration to various systems, or a small financial fee, but they do not provide any additional benefits over reports that are freely available for download.
Ideally you should duplicate the reports in your Looker account.
Wondering how to get the data I need into the reports? I either plug official Google Ads connectors into the reports or use my favorite tool, Supermetrics.
Google Ads overview report
Author: Supermetrics
Overview report with basic stats, campaign overview and highlights of device and geo-targeting breakdown.
Google Ads Dashboard by Hexe Data
Author: Hexe Data
Overview report, very similar to the first report from Supermetrics, except that this report has ROAS calculated and you can break the campaign overview down to the device category level.
Paid Account Health Dashboard by Google
Author: Google
In this case, it is a report that allows you to see the types of campaigns. So there is a choice of:
general overview
search campaigns
campaign display
video campaigns
shopping campaigns
app campaigns
The report also allows for breakdowns by individual campaign or device category.
Reports also include impression share views.
Google Ads Overview report by Adalysis
Author: Adalysis
It is also a very comprehensive overview of basic data in clear graphics. But the report also includes a report of traffic sources, search queries, etc.
If I had to choose just one report from this article, I'd choose this report because it contains the largest amount of different views of account performance.
Download link (after login)
Shopping Performance Dashboard by Google
Author: Google
This is a report for shopping campaigns only, again very clear from Google's side, containing basic data. You can view stats at the account, campaign, ad set level. There is also an additional view from the auction statistics perspective. Unfortunately, this report is only functional for standard shopping campaigns, you won't see data from PMAX campaigns.
Google Ads Search Query Performance
Author: Google
Almost identical report from Google as the previous one on Shopping campaigns, only on search query. Again, you'll find breakdowns by campaign, ad set, device, or specific terms that you select from a dropdown menu, so you can basically use the "includes" feature as well.
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